On August 13, 2025, the National Peanut Board hosted a livestream announcement and virtual marketing summit to offer the industry a sneak peek at the next chapter for PEANUTS.
NPB shared insights, strategy and a new brand to unify the industry, followed by a panel discussion from industry experts, including Patrick Horbas of Planters, Libbie Johnson of Alabama Peanut Producers Association, Marshall Rabil of Hubbard Peanut Company, Rachel Santos of Premium Peanut and West Drake of Sandy Ridge Farms. Afterwards, NPB hosted an interactive discussions to drive impact together.
A recap of the event is available here.