By Lindsay Stevens
Every campus has its legendary debates: Is the freshman dorm haunted? Does the dining hall secretly serve yesterday’s pizza today? Is 8 a.m. too early for any class, ever?
But there’s one debate that has fueled late-night study groups, intramural sidelines and dorm hallway philosophizing for decades: creamy vs. crunchy peanut butter.
If you know exactly which side you’re on, and can defend it with the passion of a senior at their last rivalry game, the National Peanut Board (NPB) might just have the most fun gig on campus.
Calling All Peanut-Powered Campus Legends
Remember the electric energy of your school’s biggest win? The homecoming parade that blocked the entire campus for four hours? That one time someone dressed as a giant squirrel for the big game and became an instant icon? Now imagine bringing that same hype to peanuts. NPB is officially accepting applications for its second class of Campus Brand Managers, and this crew isn’t just handing out snacks, they’re creating buzzworthy, scroll-stopping, campus-shaking peanut moments.
Why Peanuts and Campus Go Together Like Peanut Butter and Jelly
Between classes, workouts, late-night study sessions and everything in between, students need snacks that can keep up. Peanuts deliver easy, on-the-go fuel with plant-based protein, making them a perfect fit for busy campus life, and far more exciting than whatever is at the bottom of a backpack.
What You’ll Actually Do (Besides Become the Peanut Hero Your School Needs)
Campus Brand Managers aren’t just giving out peanuts, they’re creating moments students will remember long after graduation.
Here’s what you’ll be cracking into:
• Eye-catching campus events, think pep rally-level energy meets snack-time greatness
• Must-have merchandise, because who wouldn’t want a peanut-themed bucket hat?
• Can’t-miss sampling moments, you plus peanuts plus hungry students equals an instant fan base
• Campus partnerships, team up with dining halls, student organizations, nutrition experts and intramural teams
• Content that brings the hype, create social posts people actually share, build community, spark debates and start trends
If you’ve ever watched your school’s mascot do something mildly unhinged for the sake of school spirit and thought, “I could top that,” this is your moment.
How to Make Your Peanut-Fueled Dreams Come True
NPB is hiring at:
• University of Georgia
• University of Florida
• Auburn University
• Clemson University
• Texas Tech University
• University of North Carolina
• Oklahoma State University
• Virginia Tech
• Mississippi State University
• Clark Atlanta University
• University of Arkansas
• University of Missouri
If you attend one of these universities, send a brief introduction along with a resume, in any format, to Lindsay Stevens at lcstevens@nationalpeanutboard.org.